Every bottle begins somewhere. Discover the stories behind Canada’s first gin infused with Persian botanicals. The Noosh Journal brings together Persian heritage, distinctive botanicals, modern Canadian craft, and thoughtful ways to enjoy every pour. Explore saffron from Marand, roses from Aran & Bidgol, tasting guides, pairings, and cocktail inspiration from an independent, woman-founded and woman-owned Canadian gin brand created to let culture and flavour share the same glass.